Just 2-year old IPL baby is already worth over US $ 2 Billion. According to UK-based brand valuation consultancy ‘Brand Finance’, IPL’s Brand Value is over US $ 2 Billion.
The IPL Brand alone has a value of over US $ 312 Million, according to Brand Finance report. IPL has generated huge economic value for both its owner, the Board of Control for Cricket in India (BCCI), and the 8 team franchisees.
And it has set the stage for the franchisees to list their teams on the stock market. According to Unni Krishnan, MD of Brand Finance, “The ultimate proof of the success of IPL Brand System will come when the franchises decide to list their teams. This is a real possibility at least in the next 2-3 years.”
“The Example of the English Premiere League football teams, a number of which are listed, is there to follow” – He added.
The Most valued IPL Team is ‘Kolkata Knight Riders (KKR)’, which is languishing at the bottom of the table in the second edition of IPL, currently going on in South Africa has a Brand Value of US $ 42.1 Million.
Yes, this is true. The worst performing KKR Team has a Highest Brand Value.
IPL Trademark Valuation – US $ 311.94 Million
IPL System Valuation – US $ 2.01 Billion
Here is a Brand Valuation of various IPL Teams
01) Mumbai Indians – $ 41.6 M
02) Royal Challengers – $ 37.4 M
03) Deccan Chargers – $ 34.8 M
04) Chennai Super Kings – $ 39.4 M
05) Delhi Daredevils – $ 39.2 M
06) Kings XI Punjab – $ 36.3 M
07) Kolkata Knight Riders – $ 42.1 M
08) Rajasthan Royals – $ 39.5 M
Rajasthan Royal’s Brand Value of US $ 39.5 Million at 59% of its franchise fee of US $ 67 Million – IPL’s most profitable Investment.
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